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Developete

Developete · Creator Media Kit

Helping Developers Move Forward

I'm Pete, a software engineer with 14+ years of experience and the creator of Developete.

I help aspiring and growing developers make better decisions about learning, projects, careers, AI, and the tools they use along the way.

That makes Developete a natural fit for brands that genuinely help developers learn, build, work, or grow.

YouTube subscribers
179K+
Newsletter readers
10K+
Professional experience
14+ years
Let's talkView YouTube Channel
Pete, founder of Developete

Selected brands I've partnered with

Developete

What is Developete about?

Developete is a YouTube channel about learning to code. It's about the questions around the tutorials — what to learn next, how to build something without a walkthrough, how to get job-ready, and how to use AI without getting stuck.

Most of the channel sits in a few places: learning how to learn, developer careers, AI in day-to-day coding, and tools worth knowing about when you're building.

Audience & performance

Audience & Channel Performance

Mostly people learning to code, switching into tech, or early in their careers — the ones actively trying to get better.

Last updated: September 5, 2026

Channel performance

SubscribersAll time
179K+
Total viewsAll time
8M+
ViewsLast 28 days
1M+
EngagementLast 28 days
1.5%

Audience demographics

Last 90 days

Gender

  • Female20.9%
  • Male78.7%
  • User specified0.4%

Top countries

  • United States43.1%
  • India12.4%
  • Canada11.7%
  • Nigeria2.4%
  • Pakistan1.7%
  • Philippines1.5%
  • Bangladesh1.2%
  • Kenya1.1%
  • Germany1.1%
  • United Kingdom1.1%

Age

  • 13–172.5%
  • 18–2418.9%
  • 25–3422.3%
  • 35–4413.8%
  • 45–5411.6%
  • 55–6412.6%
  • 65+18.2%

Audience profile

  • Beginner developers
  • Self-taught developers
  • Junior developers
  • Career switchers
  • Computer science & programming students
  • Developers actively investing in their skills

Primary interests

  • Software development
  • Programming education
  • Developer tools
  • AI coding tools
  • Career growth
  • Web development
  • Learning platforms
  • Productivity for developers

Collaboration

How we can work together

Two formats I do most often. If something else makes more sense for your product, just say so.

  • Sponsored integration

    A short sponsor segment inside a regular Developete video, tied to a topic that already makes sense for the product.

  • Dedicated video

    A full video when the product is a clear match for the audience. I don't do these often.

    I'd rather do fewer deals that fit than a lot that don't.

What I look for

If it wouldn't be useful to the people watching, I won't push it. Sponsor spots should feel like they belong in the video — tied to a topic that already makes sense for your product.

I'd rather do fewer partnerships that fit than a lot that don't. Not sure if yours does? Email me — I'm happy to say so either way.

Content

The topics I keep coming back to

This is where most of the channel lives — and where a partnership usually fits best.

  • Learning to code

    How to learn without getting stuck in tutorial hell — roadmaps, projects, and building confidence.

  • Developer careers

    Landing a first job, building a portfolio that doesn't look like everyone else's, and growing once you're in.

  • AI and coding

    Using AI as a tool while still learning the fundamentals.

  • Developer tools

    Tools and products worth knowing about when you're learning or building.

Work

Previous Sponsored Work

A few sponsored videos so you can see how partnerships show up on the channel.

About

Hey, I'm Pete.

I've been writing software professionally for 14+ years. Along the way I've made plenty of mistakes, learned what actually matters, and watched a lot of smart people get stuck — usually not from a lack of talent, but because learning to code is noisy and confusing.

I created Developete to share the stuff tutorials often skip. My goal isn't to teach every technology. It's to help people become developers who can figure things out for themselves.

Want to work together?

If a partnership sounds interesting, send me a note — or just email me directly. Whatever's easier.

Email mecontact@developete.com